The heart is a bloom, shoots up through the stony ground.
- Bono, U2
How we got started
Beautiful Day began with a late night, a few beers and a question: how could our community do something practical to help refugees rebuild their lives in Providence.
We felt proud to live in a country and community that was welcoming refugees from the most devastated places on earth. But we could also see how much they struggled and how badly they wanted to find jobs to support their families.
Building a Social Venture
So we started a small volunteer-run granola business (back then we called it the Providence Granola Project) to employ them. Over time as this business grew into a 501(c)(3) non-profit, we began shaping each part to serve a greater purpose. The work became a hands-on classroom where refugees learn critical skills and confidence. Our products now invite communities all over America to think about issues of human displacement. And our granola-loving customers are, one by one, becoming genuine partners making the whole thing possible.